On August 9, 2024, the renowned e-cigarette brand RELX announced an exciting partnership with the prominent Japanese esports team SCARZ to promote their latest product, RELX MagicGo. This collaboration aims to leverage SCARZ’s strong influence within the esports community to boost the visibility and appeal of RELX’s innovative new offering in the Japanese market.
Product Overview: RELX MagicGo
Revolutionary Technology
RELX MagicGo is a disposable e-cigarette that stands out with its state-of-the-art FEELM Max S1 technology, first introduced at Vaper Expo UK 2023. This technology represents a significant advancement in the vaping industry, delivering exceptional flavor and vapor production. The ceramic coil used in RELX MagicGo, recognized with an award from Vapouround, offers a 95% improvement in vapor stability and a 35% enhancement in flavor compared to traditional cotton coils.
Flavor Variety
RELX MagicGo is available in six distinctive flavors:
- Mint
- Ice Grape
- Ice Peach
- Cola
- Pineapple Passionfruit
- Watermelon
These flavors cater to a diverse range of consumer preferences, making the product both versatile and appealing to a broad audience.
Availability and Pricing
RELX MagicGo can be purchased at e-cigarette shops, drugstores, major convenience stores (limited to the Kyushu region), and through various e-commerce platforms across Japan. Priced at 1,200 yen (excluding tax), RELX MagicGo is positioned as an affordable yet premium option in the disposable e-cigarette market.
Collaboration with SCARZ
Esports and Strategic Promotion
Partnering with SCARZ, one of Japan’s leading esports teams, is a strategic move by RELX to tap into the vibrant esports community, which is predominantly young and dynamic. SCARZ holds a strong presence in the Japanese esports scene, particularly in the game VALORANT, where they secured first place in Japan and second in Asia during the official 2023 competitions.
Zenakukin’s Role
As part of the collaboration, the popular content creator “Zenakukin,” associated with SCARZ, will play a key role in promoting RELX MagicGo. Formerly a professional VALORANT player and now a well-known streamer, Zenakukin has a substantial following in the esports community. His involvement is expected to significantly enhance the product’s visibility and resonate with younger consumers.
Strategic Implications
Expanding Market Influence
By partnering with SCARZ, RELX is strategically positioning itself within the rapidly growing esports market, which has a profound impact on youth culture in Japan. This collaboration is anticipated to boost brand recognition and drive sales among the younger demographic, who are active in gaming and esports.
Leveraging Influencer Marketing
Incorporating influencers like Zenakukin into the promotional campaign aligns with modern marketing trends that emphasize authentic connections with target audiences. By associating the product with a trusted figure in the esports community, RELX aims to build credibility and foster a loyal customer base.
Differentiation through Innovation
The focus on FEELM Max S1 technology and the product’s superior flavor profile helps distinguish RELX MagicGo from other disposable e-cigarettes on the market. This emphasis on innovation and quality is likely to attract discerning consumers who value a premium vaping experience.
The partnership between RELX and SCARZ signifies a bold move in the e-cigarette brand’s efforts to penetrate the Japanese market and engage with the esports community. By leveraging SCARZ’s influence and Zenakukin’s popularity, RELX MagicGo is poised to become a popular choice among younger consumers seeking a high-quality, innovative vaping product. With its strategic focus on cutting-edge technology, diverse flavor options, and influencer-driven marketing, RELX is set to make a significant impact in the competitive e-cigarette market.
FAQs
What is RELX MagicGo?
RELX MagicGo is a disposable e-cigarette that incorporates the innovative FEELM Max S1 technology, offering enhanced flavor and vapor stability compared to traditional e-cigarettes.
What flavors are available for RELX MagicGo?
RELX MagicGo is offered in six flavors: Mint, Ice Grape, Ice Peach, Cola, Pineapple Passionfruit, and Watermelon.
Where can RELX MagicGo be purchased?
RELX MagicGo is available at e-cigarette shops, drugstores, major convenience stores (limited to the Kyushu region), and online platforms across Japan.
Who is SCARZ, and how are they involved with RELX?
SCARZ is a top Japanese esports team, collaborating with RELX to promote the new RELX MagicGo e-cigarette. The partnership includes content creator “Zenakukin,” who is actively involved in the promotion.
What makes RELX MagicGo stand out from other e-cigarettes?
RELX MagicGo features the FEELM Max S1 technology, which provides a 95% improvement in vapor stability and a 35% enhancement in flavor compared to traditional cotton coils, making it a premium option in the disposable e-cigarette market.
Why is RELX partnering with an esports team like SCARZ?
RELX is partnering with SCARZ to tap into the growing esports community in Japan, aiming to enhance brand visibility and appeal to a younger audience that is heavily involved in gaming and esports.
