Vuse GO New Launches in South Korea

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    On June 17, 2024, BAT Rothmans, a brand under British American Tobacco, announced the launch of the upgraded “Vuse GO” second-generation liquid e-cigarette in the South Korean market. According to the South Korean news portal Nate, this release introduces six new colors to the Vuse GO product line, expanding options for adult smokers seeking non-combustible alternatives.

    New Additions to the Vuse GO Lineup

    The second-generation Vuse GO comes in six new vibrant colors:

    • Purple Fresh
    • Summer Fresh
    • Sunset Fresh
    • Cool Fresh
    • Pearl Fresh
    • Green Spark

    Expansion of the Vuse GO Product Line

    With the launch of the second-generation products, the Vuse GO lineup now includes a total of eight variants. This expansion is designed to provide adult smokers with a broader selection of non-combustible products, catering to diverse preferences and needs.

    On June 10, Vuse also added two new products to its portfolio: “Rainbow Mix” and “Violet Spark.” These introductions further enrich the product range, offering more variety and enhancing the brand’s appeal in the competitive e-cigarette market.

    Meeting Diverse Consumer Needs

    A representative from BAT Rothmans commented on the launch, stating, “Vuse will continue to expand its product line to meet the multifaceted needs of customers and enhance its leading position in the liquid e-cigarette market in South Korea.” This strategy is aimed at consolidating Vuse’s market leadership by continually innovating and responding to consumer demands.

    Non-combustible products like Vuse GO are part of a growing trend among smokers looking for alternatives to traditional cigarettes. These products offer a potentially less harmful way to consume nicotine, and the variety in flavors and designs caters to a wide range of preferences. The expansion of the Vuse GO product line is a clear indication of BAT Rothmans’ dedication to providing quality and choice in the e-cigarette market.


    What are the new colors introduced in the second-generation Vuse GO?

    The new colors include Purple Fresh, Summer Fresh, Sunset Fresh, Cool Fresh, Pearl Fresh, and Green Spark.

    When was the first-generation Vuse GO launched in South Korea?

    The first-generation Vuse GO was launched in South Korea in July of the previous year.

    What new products were added to the Vuse lineup on June 10?

    Vuse introduced “Rainbow Mix” and “Violet Spark” on June 10, further enriching its product lineup.