Spain’s Stricter Regulations on KOLs to Curb Tobacco Advertising

Special Note: The information in this article is sourced from the internet or provided by industry insiders. Vape1024 cannot verify the authenticity of some information, which is disseminated solely for industry news and updates. Please be aware that some content may contain personal subjective opinions. Read with discretion. If you have any objections to this article, please contact me at

    Add a header to begin generating the table of contents

    Spain’s government has enacted Royal Decree 444/2024 to regulate Key Opinion Leaders (KOLs) and protect audiences from harmful tobacco advertising. This decree aims to restrict the dissemination of tobacco-related content by influential digital content creators.

    Defining Particularly Important Users (KOLs)

    • Particularly important users, such as influencers and video bloggers, wield significant influence and generate substantial income through digital platforms.
    • Criteria for identification include annual income exceeding €300,000 and a large following on video-sharing platforms.

    Mandatory Registration and Compliance for KOLs

    • KOLs meeting defined criteria must register with a designated national registry and comply with regulations to safeguard users, especially minors, from harmful tobacco advertising.
    • Registration on designated online platforms ensures adherence to regulatory standards.

    Restrictions on Tobacco Advertising

    • Royal Decree 444/2024 prohibits KOLs from publishing tobacco advertisements, including those for electronic cigarettes.
    • Stricter regulations also apply to pharmaceutical, alcohol, and gambling advertisements, with the aim of mitigating risks for underage audiences.

    Protecting Audiences, Particularly Minors

    • Spain aims to protect audiences, particularly minors, from exposure to harmful or inappropriate tobacco advertising by implementing strict regulations on KOLs.
    • Mandatory registration and compliance contribute to safeguarding users’ well-being.

    Ensuring Compliance and Enforcement

    • Compliance with Royal Decree 444/2024 is crucial for KOLs operating within Spain’s digital landscape.
    • Regulatory authorities will enforce the decree and take action against non-compliance to uphold established standards.


    Spain’s adoption of Royal Decree 444/2024 demonstrates its commitment to curbing tobacco advertising by KOLs and protecting audiences, especially minors. By imposing strict regulations on KOLs and advertising content, the government prioritizes user well-being in the digital realm. Mandatory registration and compliance requirements aim to foster a safer and more responsible online environment for all.