On September 19, 2024, Eulerpool reported a substantial downturn in Germany’s disposable e-cigarette market, as discussed at the Intertabac expo in Dortmund. Disposable e-cigarettes, which once held 40% of the legal e-cigarette market in 2022, are projected to drop to 15% by the end of 2024 and further decline to 10% by 2025.
Reasons for the Decline in Disposable E-Cigarettes
One key factor driving the decline is the growing preference for reusable e-cigarette devices. These alternatives offer consumers a more cost-effective and environmentally friendly option, as they can be refilled with e-liquid cartridges, reducing waste.
Philip Drögemüller, Managing Director of the Smokeless Enjoyment Alliance (BFTG), emphasized that companies are preparing for the 2027 ban on disposable e-cigarettes. The shift to reusable systems is accelerating, with both consumers and retailers responding to regulatory changes.
Environmental Concerns Regarding Disposable E-Cigarettes
Despite their initial popularity, particularly among younger consumers attracted to their flashy designs, disposable e-cigarettes have faced growing criticism due to their environmental impact. These single-use devices contribute to resource waste and present fire risks when disposed of improperly, concerns raised by environmental groups and the waste management industry.
Horst Winkler of the E-Cigarette Trade Association (VdeH) noted that specialty shops are increasingly offering sustainable alternatives like refillable devices, which have gained traction among consumers. However, Winkler also expressed concern over the black market for disposable products, calling for stricter government measures to prevent illegal sales.
Market Shift and Industry Adjustments
While the popularity of disposable e-cigarettes is diminishing, they have not entirely vanished from the market. Drögemüller explained that while demand persists, the industry is progressively transitioning toward reusable systems.
At the Intertabac expo, Selim Özder, General Manager of Reymont’s German subsidiary, announced that the company will halt the sale of disposable e-cigarettes by the end of 2024, focusing exclusively on reusable devices. Other brands, such as Gold Bar and Elfbar, are also following this trend, labeling disposable products as “outdated” and prioritizing sustainable alternatives.
The Future Outlook for Germany’s E-Cigarette Market
As the German e-cigarette market continues to evolve, the shift toward sustainability and cost-efficiency is clear. With the 2027 ban on disposable e-cigarettes looming, manufacturers are expected to fully transition to reusable devices. The rising black market for disposable products remains a concern, prompting calls for government intervention to ensure compliance with upcoming regulations.
FAQs
Why is the market for disposable e-cigarettes declining in Germany?
The decline is due to the rising popularity of reusable e-cigarette devices, which are more economical and sustainable. In addition, environmental concerns over waste and fire risks have contributed to a shift away from disposable products.
What is driving the shift toward reusable e-cigarettes?
Reusable e-cigarettes are more cost-effective and environmentally friendly. Unlike disposable devices, they can be refilled, reducing waste and long-term costs. The upcoming 2027 ban on disposable products is also accelerating this shift.
When will disposable e-cigarettes be banned in Germany?
Germany will implement a ban on disposable e-cigarettes in 2027. Many companies are already transitioning to reusable devices in preparation for this regulatory change.
What environmental issues are associated with disposable e-cigarettes?
Disposable e-cigarettes contribute to significant resource waste and can pose fire hazards when improperly discarded. These environmental concerns have led to increased criticism from environmental groups and the waste management sector.
How is the industry responding to the decline in disposable e-cigarettes?
Several companies, including Reymont, Gold Bar, and Elfbar, are phasing out disposable e-cigarettes and focusing on refillable and reusable alternatives. The industry is shifting to meet both regulatory demands and consumer preferences for more sustainable options.
Is there a black market for disposable e-cigarettes?
Yes, despite the decline in legal sales, the black market for disposable e-cigarettes is growing. Industry leaders are urging the government to implement stricter regulations to combat illegal sales and ensure market compliance.
